It can help to think of gender in two ways- gender identity, how you see yourself, and gender expression, the outward expression of gender identity. Promoting gender diversity once meant incorporating images of strong, independent women, but gender is a broad concept encompassing attitudes, feelings, roles, and behaviors. Showcasing this in a truly diverse way means featuring people from a wide range of racial and ethnic backgrounds, including mixed race and multiple race origins, as well as indigenous people and others from under-represented groups.
Different types of imagery skin#
Race and ethnicity encompass a potentially limitless combination of skin colors, cultural traditions, and national origins. Here are just some of the factors to consider when making your visual content more diverse. Deloitte’s ‘The Value of Diversity in Advertising’ study 2019 found that brands with the most diverse casting in ads saw higher stock growth-44% average stock increase over the past 2 years, and Google’s 2019 study on inclusive ads found that 64% of people took some sort of action after seeing an ad that they considered to be diverse or inclusive.Ī 2020 approach to diverse imagery goes beyond the tokenistic portrayal of different races and depicts an array of people in non-stereotypical ways. Sure, there’s a social benefit, but it’s good for the bottom line too. More than a trend, this triple-digit boost shows that diverse imagery is a necessary tool to help brands show that they understand and respect their audiences-not just as potential customers-but as dynamic, authentic individuals who also share much in common. A 2020 study found that searches for diverse workplace, diverse group, and multicultural group grew by more than 160% from 2018 to 2019.* Why? Because consumers are more diverse than ever. Photography and video that portrays people of different races, ages, ethnicities, body types, abilities, and more-is increasingly important to successful marketing campaigns. Using diverse imagery is one way to achieve it. This “realness” makes your marketing feel authentic. That often means reflecting their lives and aspirations-not retouched or staged. All great advertising or marketing campaigns, no matter what they are selling or what company they’re promoting, have one thing in common-they connect with the target audience.
0 kommentar(er)
